CANAL+ADVERTISING (www.CanalPlusAdvertising.com) has become, since several years, the reference partner to optimize the communication of pan-African and local advertisers in French-speaking sub-Saharan Africa. The results of the AFRICASCOPE 2021 wave (January-December 2021), the reference study on French-speaking Africa (KANTAR), demonstrate once again the leadership of CANAL+ADVERTISING on the total of the 8 countries measured, CANAL+ADVERTISING shows a cumulative Audience Share of 45%. Thus, nearly 1 viewer in 2 watches the channels marketed by CANAL+ADVERTISING. Massive audiences that allow…

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