Photo Credit: Enda (Used with permission) For a country famous for its successful long-distance runners, it’s about time a locally-made running shoe brand took off in Kenya. Enda is a trailblazing Kenyan sports apparel company hoping to become the first African brand to give famous shoe brands like Adidas, Nike, and Puma a run for their money. Enda means “Go!” in Swahili. In December 2021, the company raised USD 1 million in Series A funding for start-ups from Talanton, an American venture capital firm, which will allow Enda to expand its brand globally by boosting its product development and …

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