The Intergovernmental Authority on Development (IGAD) has launched today Sustainable Tourism Master Plan for the next 10 years.

The IGAD Sustainable Tourism Master Plan 2024-2034 aims at promoting regional integration and sustainable development in the tourism sector across IGAD member states.

It also aspires to develop a unified tourism space, strengthen cross-border collaboration, drive investment in infrastructure and innovation, and promote sustainable and inclusive growth.

Speaking at the event, representing Claver Gatete, Executive Secretary and United Nations Under Secretary General, Andrew Mall, emphasized the importance of tourism as a key driver of social-economic change and job creation.

He noted that the IGAD region, with its diverse natural and cultural resources, offers immense potential for sustainable tourism development.

By implementing the Master Plan, the IGAD region can benefit from increased economic growth, job creation, and improved livelihoods for local communities, he said. It
can also enhance the region’s reputation as a desirable tourism destination, attracting more visitors and investment, he added.

Gatete further called on IGAD Member States to reaffirm their commitment to the tourism sector and work together to implement the Master Plan effectively.

IGAD Executive Secretary Workneh Gebeyehu emphasized the importance of the plan in addressing the region’s fragmented tourism efforts and promoting sustainable development.

Source: Ethiopian News Agency