Kakamega: Naivas Supermarket marked a milestone with the launch of its 101st branch in the bustling Catholic Mall of Kakamega. This new branch is a significant addition to the retail chain’s expansive presence across Kenya.

According to Kenya News Agency, the Director and Head of Administration at Naivas, the opening of the Kakamega branch aligns with their strategy of expanding their retail footprint while boosting local employment. The new store has created jobs for over 100 Kenyans, contributing to Naivas’s total employment figure of 12,000 nationwide. Mbugua highlighted that 40% of these new positions have been filled by Kakamega locals, with others finding opportunities in Naivas branches elsewhere.

Spanning 38,000 square feet, the Kakamega branch at Catholic Mall offers an extensive range of products and services, including special deals and promotions. A unique feature of this supermarket is its fresh produce section, which sources directly from local Kakamega farmers. This initiative not only supports the local economy but also ensures fresh and high-quality produce for customers.

Mbugua emphasized Naivas’s commitment to delivering exceptional customer service and competitive pricing across all their assortments. He also noted the addition of a café section, complete with a deli and bakery, setting this branch apart from other outlets and enhancing its appeal to customers.