Commission for Gender Equality’s CEO Jamela Robertson said on Thursday that South African women are portrayed as domesticated sex objects by South African advertisers. Robertson testified at the South African Human Rights Commission’s (SAHRC) hearings on racism in the advertising industry. Robertson said the advertising, film and other modes of communication still follow the notions of patriarchyin South Africa. She said “Women are portrayed as domesticated in adverts, films and soapies. They are portrayed as sexual objects and we are weak”. “In these adverts, you find that men are portrayed a…

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